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Sponsorship

The Château de la Ballue and its gardens, classified as one of the 17th century Historical Monuments of France, offers corporate and business partners the possibility of sponsorships, associating the images of their companies with the image of a major representative of classical French heritage, the 17th century château, its extraordinary gardens and surrounding walls.

FURTHER DETAILS : 
All private owners of buildings classified as "Historical Monuments" are authorised to collect private funds for work on their properties, under certain  conditions.
 
Individuals, organisations and businesses may offer either financial or material support toward the conservation of the French cultural heritage. This is called patronage or sponsorship. Originally reserved for public monuments, funds collected from patrons or sponsors may, since the 2007 law authorising them, be accepted by private owners under certain conditions.
 


• Which buildings qualify?
 
The law applies to monuments which have been classified or registered as Historical Monuments. Edifices situated in the perimeters protected under the Malraux Law may not benefit from these resources.
The fiscal management of the Monument is extremely important: the amounts and assigned use of monies received in commercial activities earned by the Monument by the owner are studied. "Commercial activity shall not be defined as income derived from admission fees, rather revenue earned from rentals of the monument for receptions, film shoots, stores or snack facilities on site," explains Armelle Verjat, legal consultant to the Demeure Historique, one of the two associations authorised by the French government to collect any sponsorship funds. The law requires that any funds be applied to renovation or restoration work and that management be undertaken by a disinterested third party, which is vague enough that the associations interpret it on a case by case basis. "We check that funds contributed to the monument are used for work on the site, and also that the other revenues of the proprietor are not too high. The idea is that the collected funds are not meant to finance the owner's salary," says Armelle Verjat.
 
• What do I have to do?
 
The owner of the Monument must sign an agreement with the Demeure Historique or the Heritage Foundation. These two associations are the only two structures authorised by the French Ministry of the Budget to collect any funds from sponsors, as no monies are ever given directly to the owner. Once the agreement is signed, the association deposits the fonds, then pays bills presented to it by the owner. This structure guarantees a certain control of the use of these funds.
As part of the agreement, the owner creates a dossier presenting the current projects, which will then be endorsed and approved by the architects of French buildings, as well as the proposed financing. The owner will have as a prerequisite applied to local and regional authorities for public financing. The owner must also specify how much he or she will spend on this project out of his or her own funds and seek out his or her own sponsors for the project. On the totality of funds contributed, the association will deduct 2% (La Demeure Historique) or 3% (Fondation du patrimoine) to use toward its own operating costs. The rest of the funds shall be used to cover the costs of the work underway. Currently the funds received by La Demeure Historique range from 15 to 50,000 euros from individual donors and from 500 to 100,000 euros from businesses and corporations. "There is no minimum or maximum contribution," explains Armelle Verjat, "in fact we have managed many projects which were fully financed by contributions of 15 or 20 euros each."
 
• What may I expect in return?
 
An owner who receives funds from sponsors must commit to not sell the building for ten years. He or she must open the building to visitors over those same ten years (meaning at least 40 days annually of open visitation, from July to September). This final obligation may be adjusted as necessary. "The tax authority considers that a monument which is visible from the highway may be considered 'open' to the public," says Armelle Verjat.
 
What advantages do the sponsors get?
French law provides for a tax credit for donors. Individuals receive a tax deduction comprising 66% of the amount of their contribution, as long as said deductiont is less than 20% of the amount of taxable income for that individual.
Businesses may subtract from their corporate tax 60% of the amount of the contribution. The reduction may not exceed 0.5% of their annual revenue.
 
The owner may also provide certain considerations for patrons or sponsors. The value of these considerations shall not be more than 25% of the amount of the contribution. For individuals, the value of any consideration may not be worth more than 60 euros. It may consist of complimentary admission or documents about the monument …
For businesses, there is no limit. The owner may -- for example – loan the business a room for conferences or meetings. Or the company logo may be displayed on a plaque or on a tarp covering the monument during construction or renovation, although it must be displayed discreetly in a non-commercial fashion. Any representation of products sold by the sponsoring company is strictly forbidden.


www.culturecommunication.gouv.fr